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Awards are more than marketing collateral—they serve as a catalyst for a continuous pursuit of quality and rigorous critical inquiry. However, the path from a successful project to an award-winning one requires strategic foresight. Join the Design Excellence Committee and invited panelists in a discussion on the value design awards recognition brings to a firm, and using the submission process as an opportunity to grow a design culture and celebration of great work. In addition to the panel discussion, this session will move beyond the basic submission requirements and focus on key design decisions that informed the preparation of an Awards entry.

Learning objective 1:
Describe the value architecture awards offer with respect to Business Development, Firm Recognition and Visibility, Staff Growth, Validate Architect

Learning objective 2:
Produce an awards submission that seamlessly integrates the ten principles of the AIA Framework for Design Excellence into the project story and submission.

Learning objective 3:
Apply a constructive editing process when preparing an awards submission to enhance narrative clarity and visual impact.

Learning objective 4:
Analyze past instructions to jurors to identify their influence on the evaluation process and award outcomes.

Presenters TBD.