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The work done by A/E/C firms often delivers impacts to the community beyond simply building or renovating a structure. From spurring economic investment to job creation to sustainability achievements, participants in this activity will gain a deeper understanding of how to make the ask of public and elected officials to take a stake in their work and how to use this involvement to fuel positive PR and BD activity. In addition, we will provide evidence-based insights into how media behaviors are often fueled by topics and pitches demonstrating community-wide relevance along with ways to leverage the unique expertise of project partners (contractors, engineers, developers, etc.) to create the most impact. 

Presented by:

Jeff Lavery

Pedigree Public Relations Founder Jeff Lavery cut his teeth as a reporter for a Gannett daily in New York covering the business beat before working for similar publications in Massachusetts. After going through the proverbial meat grinder as Consigli Construction Co. Inc. 's first-ever intranet communications specialist (yes, intranet), he took on increasingly larger roles in B2B and B2C tech agencies before managing the PR operations for the largest privately-owned broadband company’s eastern region operations. Today, Pedigree PR works with general contractors, construction managers, architects, restoration specialists, commercial real estate firms, and numerous other companies in the A/E/C space to execute their PR, marketing communications, and government relations goals. 

Learning Objectives: 

• Identify unique assets of each team member as it relates to PR and BD goals and develop strategies for how to effectively "extract" this data. 
• Learn how to engage outside voices - elected officials, community managers, nonprofit leaders - who can boost project relevance and visibility.
• Understand how to leverage media pitching and public official support to build visibility of projects and the A/E/C teams responsible for them.
• Connect PR objectives and results to BD team goals to increase the value that communications teams bring to A/E/C firms. 
   

Sponsored by: 

Pedigree Public Relations