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Our previous SFx event focused on the opportunities for Artificial Intelligence in Small Firms. The final SFx event of the year shifts its focus to the value of Human Intelligence in improving our design process and results. Understanding human behavior and cognition is a major value-add to design, orienting design-thinking to the realities of the people who experience design. Research in the field has exploded in the last 15 years and is in use at an expanding list of firms in the U.S. and abroad.

Likewise, there are ways of harvesting deeper insights into the needs, feelings, and aspirations of those we design for, capitalizing them pragmatically, incorporating them into design. In the process, there is the potential to increase client satisfaction, reduce design and design-revision hours, get faster design approvals from clients, increase repeat business, and, along the way, improve employee morale and profits.

Learning Objectives:

• Understand aspects of human behavior and cognition to improve the design process

• Explore current research about behavioral science and relationship to architecture

• Hear about ways to improve client satisfaction and reduce design revisions

• Improve team and employee morale, as well as project profitability

Presented by:

Milton Shinberg, AIA

Shinberg has investigated and brought to his own practice and teaching insights into architectural perception and cognition that are actionable in design since 1980. He lectures extensively, at AIA conferences and other national and international venues. He is progressing toward publication of a book on the subject. He is currently a Principal Emeritus with Shinberg.Levinas Architects. He is an Adjunct Professor in the School of Architecture & Planning, Catholic University of America and an advisory council member of the Academy of Neuroscience for Architecture.

Organized by:

AIA|DC Small Firm Exchange

Sponsored by: 

Actalent